Karl Rove has directed a fifteen million dollar contract to his friends to organize data for future elections. It's a way to collect data, (and polling information) and organize propaganda for upcoming elections. The RNC will provide input information, (based on what Rove wants the data to show) and the way he wants the party to move.
“Our venture will change the game with a Republican, free enterprise approach to data and technology,” Boyce said in a statement Wednesday. “We are building an open platform to increase access to data for the entire Republican team as well as to bring creativity and technological innovation to our party through new great applications that can be built off the platform.”
Read more: http://www.politico.com/story/2013/05/karl-rove-company-gop-data-deal-90834.html#ixzz2SQg7P4Uv
It looks like a sneaky way to marginalize Tea Party voters, those Rove doesn't like, while trying to encourage liberals and more crony capitalists into Republican ranks. This guarantees the corruption and deficits and liberal agenda will continue. Besides , it makes his friends richer.