A growing number of big-name advertisers, including Coke and Hyundai, are skipping the Super Bowl this year for fear of not striking the right tone amid America’s contentious political landscape.
Several companies have decided not to buy Super Bowl time, some for the first time in over a decade.
The reason? According to the New York Post, the talk from insiders is that members of multiple boardrooms are finally coming to realize that they’re going to infuriate half the country no matter what they do.
In recent years, advertisers were thrilled to push the Black Lives Matter and Antifa ideologies or to push transgenderism and the #MeToo movement. But this year, not so much.
“Every client conversation I’ve had these days is about who is going to be offended by this ad,” Rob Schwartz, chief executive officer of ad agency TBWA\Chiat\Day, told the Post. “There’s a lot of discussion about risk mitigation. What that tends to do is that it makes things very bland and not effective, or it forces you to look at universal topics like hope or humor.
“The country is so divided and split right down the middle that I don’t think that there’s a commercial that will appease both sides,” added Bill Oberlander, co-founder and executive creative of ad agency Oberlander.
The result has been that the Super Bowl will not sell out of its ad spots this year, the paper reported. And some of the companies opting out have been with the NFL’s biggest game for over a decade.
Coca-Cola is out this year, the report said. So is Hyundai, Olay, Avocados From Mexico, Little Caesars, and Ford Motors. Most of these companies have had a Super Bowl ad every year since 2010.
Replies
Bagged all my Steeler crap when I found out the limosine liberals (Rooneys) wholeheartedly endorsed Hillary.
Where were the Bills during National Anthem??...Turned off the game at that point.
Faascists Democrats are a scourge on tnis earth. The U.N. has to go and<"NO" is NOT an accerptable answer! - The American People
The "FUN" police suck!!!
"I" haven't watch any kind of sports since "KAPERPRICK" took that knee....................
Me Too!!!
Are some people so stupid that they still watch professional sports with all negativity?
In my career, I pitched over 4,000 games of fastpitch softball so I think I know a little something about sports and competition. I lived in LA and I drove past Dodger Stadium and Angel Stadium on my way to work and only watched two games in 40 years. Too boring! Why some jock-sniffers would buy season tickets to any professional sports team just baffles me.
Me either, NFL, Basketball, MLB, Women's Volley Ball actually they have ruined ALL sports for me!
I'm not going to watch anymore sports because they flaunt BLM in our face all the time. Boycott them all who support BLM, sports, entertainment, movies, etc.
Boycott ALL that support the Left.
Another method of control? Before long we'll be hearing pro Communism ads.
What do you think "women's" sports will look like in 5 years? just askin'
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