Chavez-linked group crafted 'keep your health plan'
Research developed by imaging guru for Venezuelan dictator
Published: 3 days ago
Aaron Klein About
A little-known group called the Herndon Alliance has been the driving force in branding Obamacare to the public.
It was this group that advised President Obama to say Americans can maintain their choice of doctors and insurers under his health-care plan, WND has learned.
The Herndon Alliance is openly partnered with a number of radical groups, including MoveOn, the National Council of La Raza and a slew of George Soros-funded activist organizations.
It is also partnered with a “direct action” group dedicated to the teachings of radical Saul Alinsky.
Behind Obamacare since beginning
The Herndon Alliance has been behind the marketing campaign for Obamacare since the inception of the legislation.
Herndon is “the most influential group in the health arena that the public has never heard of,” reported Politico in 2009.
Politico reported that when Obama repeatedly announced Americans can maintain their “choice” of doctors and insurance plans, “he is using a Herndon strategy for wringing fear out of a system overhaul.”
Controversial pollster, contraceptives
The research component of the Herndon Alliance is provided by Celinda Lake, who teamed up with a marketing research firm, American Environics. AE uses social-values surveys to gauge public opinion.
Lake was commissioned recently by Enroll America to determine how best to market the Obamacare enrolment campaign to the public.
Lake’s survey found that even with tax credits and federal subsidies, those without insurance still considered the cost of Obamacare too heavy.
She recommended Enroll America not cite any specific dollar amounts when trying to convince the uninsured to sign up.
Lake’s firm, together with Herndon, was one of the driving forces behind the progressive strategy to use contraception as an election issue in 2012.
According to Lake’s website, her company conducted polling on the contraception issue in conjunction with an organization called the Communications Consortium Media Center, or CCMC, and the Herndon Alliance.
Lake’s research on voters attitudes on contraception found Roman Catholic voters tend to mirror voters overall when it comes to reproductive health-care services that the Affordable Care Act will cover.
Lake’s website said: “Not only are Catholics favorable to including birth control or contraception in insurance coverage, these inclusions also make them more favorable toward the Affordable Care Act.”
Herndon’s decision-making for how to market Obamacare was based significantly on the theoretical work of American Environics, which was founded in 2004 by a team of American strategists and Canadian researchers.
AE describes itself as a consulting firm that uses social-values surveys, cognitive linguistics and political psychology to help foundations and nonprofits develop breakthrough social change initiatives.
Deception: Here's who crafted Obamacare's magic lies
Radicals' poll-tested language soothed fears of nation
Aaron Klein About
Editor’s note: This is the second WND report investigating the Herndon Alliance, the group behind the marketing of Obamacare. The first article, which exposed Herndon’s ties to many radical groups, can be read here.
A group that has been the driving force in branding Obamacare has recommended a series of phrases, some deceptive, that the White House and Democrats have used to sell the health-care law to the public, WND has found.
The little-known Herndon Alliance has been behind the marketing of Obamacare since the inception of the legislation.
It was the group that crafted President Obama’s false claim that Americans can maintain their “choice” of doctors and insurance plans.
Along with advising the Obama administration, Herndon has been providing strategy to Enroll America, the main organization pushing for the uninsured to sign up for Obamacare. Enroll America’s executive director, Ron Pollack, was a founding member of Herndon.
The Herndon Alliance is “the most influential group in the health arena that the public has never heard of,” reported Politico in 2009.
Politico reported that when Obama repeatedly announced Americans can maintain their “choice” of doctors and insurance plans, he was “using a Herndon strategy for wringing fear out of a system overhaul.”
Aaron Klein’s “Impeachable Offenses: The Case to Remove Barack Obama from Office” is available, autographed, at WND’s Superstore
The Herndon Alliance, based in Seattle, describes itself as “a nationwide non-partisan coalition of more than 200 minority, faith, labor, advocacy, business, and healthcare provider organizations.”
As WND reported in February 2012, the group received a grant from the lobbying arm of the progressive Media Matters for America to help the White House to craft and market Obamacare.
Using polling data about what Americans like and don’t like about Obamacare, Herndon concocted a list of words and statements to use in selling the legislation to the country.
Herndon recommended avoiding the following terminology: “Universal health care,” “Canadian Style Health care,” “Medicare for All,” “Competition,” “Government health care for all,” “Regulations,” “Required,” “Public or Government health care,” and “Basic health care.”
Key phrases to use in the messaging of Obamacare include “Quality affordable health care,” “American solutions,” “A choice of private and public plans,” “Choice and control,” “Giving security and peace of mind,” “Sliding scale, pay what you can afford,” “Government as a watchdog, ensure a fair playing field,” “Affordable health plans” and “Smart investments.”
Many of these phrases were incorporated in the marketing material released by the White House and groups like Enroll America.
Herndon specifically labels women, particularly those over the age of 65, “a key persuadable audience.”
“We need to show them how the new law will benefit them. Remember that when messaging to women, start with our core message to build trust,” continues Herndon.
The core message: “Reform requires that Members of Congress get their healthcare coverage from the same plans as millions of Americans.”
However, the Affordable Care Act actually locks lawmakers and their staffers out of the federal government’s group health plan and instead puts them into state insurance exchanges.
Herndon recognized the public was finding it difficult to accept Obamacare will bring health-care costs down.
So to avoid a conversation on costs, Herndon suggested what it called a “long-term effort to ‘move’ the public along by focusing the conversation on specific benefits of the law that will most affect them.”
On Medicare, Herndon concocted two key selling points: “The law protects Medicare and provides preventive care with no co-pay.”
Have to get his name out to low info voters I have had to explain it many times an send them to research the name. Some people believe it or not have never even heard the name before. I do live in a Rural Area though but still I am shocked when some people just don't know. Seems a huge group feel their vote don't matter it is the same party either way? I have changed a lot of minds lately though sending them to Teaparty/Patriot sites an groups to see they are not alone on their Values an belief in the Constitution.
Hey, TEA PARTY COMMAND, send us their mailing address, and their phone, and fax number. And if they have a web site, it could use a few e mails, like thousands per day. And that would just be the beginning.
Soros needs Eliminated, Period.
I hope you mean "Eliminated" in the finest mobster style of the word. If you do, count on my support.
Well, well, we've finally found out who BHO's masters are. I've had a feeling since Der Fuhrer has come to power that he wasn't the one pulling the strings. Old Soros needs to be stripped of all his money and possessions, turned loose on the street and let him beg for something to eat.
US COMBAT VETERAN: Vietnam, '68-'69, 228th Avn. Bn. (ASH), 1st Cav. Div. (AM).
May the Great Spirit watch over all of us and guide our steps through eternity.
Mr. Obama: Start packing.
Hoorah, on that! However, when he leaves he needs to take the rest of his Cartel and then when the Os vacate the Whitehouse it needs to be fumigated.
US COMBAT VETERAN: Vietnam, '68-'69, 228th Avn. Bn. (ASH), 1st Cav. Div. (AM).
May the Great Spirit watch over all of you and yours and guide their and your steps through eternity.
Marketing in general is based on deception and misdirection. People don't seek facts, those are boring. People want platitudes, they want to "feel" good. Barry follows instructions on how to lie well. There is a law commonly referred to by the phrase "truth in marketing." These people and Barry have violated that law. Are the American people still backing this man, his minions, and their illegal actions? If something doesn't happen soon I am going to first throw up and the I am going to lose it. How does one go about impeaching the entire government; all three branches, and everyone in them? They make me sick.
Any group that is backed by George Soros is definately a COMMUNIST funded organization!
Wouldn't everyone feel a bit better if Real True American Patriots were not going to take it anymore and just go to DC and take over? I mean Physically arrest all criminal commies that are making a mockery out of the Constitution. They are incompatible with our Birthright and OUR Vision for what America is under ONE GOD! It is so simple, that commies are masters of confusion just like Satan is. If you cannot determine what evil is and how to deal with it, we as a Nation are going to have even worst problems down the road. It is either you do something soon about these people bent on destroying us or we are going to see exactly what Nazi Germany/Islamic Policy is going to be upon us.