Starbucks Gets Scalded in Backlash After CEO Criticizes Trump’s Travel Ban EO

Image result for star bucks hire vets not refugees memeStarbucks CEO Howard Schultz is harming shareholders by damaging the brand he globalized by criticizing President Trump’s executive order on Syrian refugees and travel bans.

Schultz wrote to Starbucks employees on Sunday, January 29, following Trump’s announcement on the previous Friday. The coffee chain CEO issued a broad-based attack against Trump.

The company’s share price has dropped lower (about four percent) following a disappointing earnings announcement and sank deeper (about 3.7 percent) following Schultz’s letter to employees that slammed Trump’s policies.

Schultz’s action serves as a warning to investors that they need to be aware of the CEO’s personal politics and whether the chief executive will create an unnecessary controversy by expressing those views.

Judging by the timing, Schultz let his progressive heart guide a hasty, emotional reaction, ignoring the predictable response by Trump supporters.

His letter said the American Dream is “being called into question” and claimed he was hearing from employees “that the civility and human rights we have all taken for granted for so long are under attack.”

Unleashing his frustration over the new president, Schultz discussed company actions challenging policies that are near and dear to Trump’s supporters.

Schultz expressed actions he is taking to support the Deferred Action for Childhood Arrivals program and mentioned Starbucks employees are “Dreamers.”

He touted the company’s history of hiring refugees and said Starbucks would be “doubling down” on this effort with “plans to hire 10,000 of them over five years in the 75 countries around the world where Starbucks does business.” As part of this effort in the U.S., he wants to employ refugees that support our armed forces.

Under the heading of “Building Bridges, Not Walls, With Mexico,” Schultz discussed the company’s investment in the country, adding the company would support Mexicans affected by trade and restrictions on immigration.

Finally, Schultz said eligible employees would have access to a company health care plan if the Affordable Care Act is repealed.

The response to Schultz’s letter was prompt and brutal on social media with posts calling for a boycott.

Facebook posts slammed Starbucks for its intention to hire refugees over American workers and U.S veterans.

Twitter rocked the company as well. Fortune reported #BoycottStarbucks was the top trending topic on Twitter the day after the Schultz letter.

Social media also distributed derogatory cartoons including a Starbucks store rebranded as “ShariaBucks” with a banner “Now Hiring: Muslim Refugees.”

Starbucks responded to the social media onslaught by emphasizing the company has a policy that encourages hiring veterans and active duty spouses.

Despite the company’s effort to respond to critics, its brand is damaged. The social media blitz and news stories labeled Starbucks as putting refugees before veterans.

Starbucks shareholders are paying the price because of Schultz’s inexcusable self-inflicted wound.

You don’t need to have a Ph.D. in political science to realize political passions are running extremely high, and no good can come from taking a position that conflicts with “America first.”

Like many on the Left, Schultz failed to recognize the mood of the country and the political land mines for not thinking about the consequences of his actions.

Schultz’s fumble exposes a management liability at progressive companies. While Starbucks touts diversity as a core value, the celebration of differences doesn’t apply to political thought. In many companies, conservatives are either absent or treated like social pariahs.

Starbucks is especially vulnerable to consumer backlash. First, Schultz previously used his company as his personal political soapbox. He has commented on race and told gun owners not to carry in their stores.

He also told a shareholder to sell his shares because the individual thought Starbucks’ support of a gay marriage referendum in Washington was bad for business.

Unlike Silicon Valley companies that expressed opposition to Trump’s executive order, Starbucks is a consumer product company with viable competing coffee alternatives on almost every corner.

Other progressive CEOs with vulnerable consumer brands have exercised restraint and not exposed their companies to backlash from Trump supporters.

After making a critical comment about Trump following the election, PepsiCo CEO Indra Nooyi — a Hillary Clinton supporter — quickly recovered. She joined the president’s group of business leaders, the Strategic and Policy Forum.

Similarly, Disney CEO Bob Iger, a long-time backer of Hillary Clinton, also joined Trump’s business group.

Nooyi and Iger’s decision to join the Trump Train is recognition that they are putting shareholders before their personal politics.

Starbucks shareholders wish Schultz would do the same. (For more from the author of “Starbucks Gets Scalded in Backlash After CEO Criticizes Trump’s Travel Ban EO” please click HERE

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I quit Star Bucks awhile ago when they got involved in political speaking out. STFU and sell coffee. But not to me anymore.

Ihave no idea

You could actually call them...and talk to a person...1-714-796-1776 or go to the main page and and in the "Contact us" section type in your message and they will get back to you. Hope this helps.

Is your FOLLOW THIS DISCUSSION  on?

Had this happen to me awhile back. Never did get any answers from anyone...! I do think someone was messing with me....IT finally stopped after I just quit posting for awhile (2 or 3 weeks) When I started again it had stopped...! GO figure..????


I do appreciate and enjoy your posts. I find most very enlightening..! Please don't quit....! 

Amen to that....!!

Lynn ( ED )

I've never felt that waiting in line 20 minutes to get a cup of overpriced coffee was a good use of my time or money so, unfortunately, I can't boycott the idiots because I never have used them in the first place!

The secret weapon  is word of mouth.

Agree 100%

Doesn't that mean you have always boycotted them?

I have not had Starbucks for many months and will never buy that dirt bag's coffee again. I have for years enjoyed McDonals and for a lot better price. It is too bad people can't join togeather and show that we care for our country. The man is doing what he promised.

       President Trump for a greater America.  

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ALERT ALERT

New York's Green Light Law - Allows Illegal Aliens To Get Driver’s Licenses

New York passed a law to allow illegal immigrants to obtain driver’s licenses earlier this year but it was held up by challenges.

Now it is set to take effect this week.

In typical leftist fashion, supporters claim this is going to somehow make New York’s roads safer for everyone.

Could it really be about voting?

FOX News reports:

Illegal immigrants to be able to get driver’s licenses in NY after legal challenge fails.

Illegal immigrants in New York will able to obtain driver’s licenses starting next week after a last-minute legal challenge was dismissed — making it the 13th state to allow the practice, but one that critics say is unconstitutional.

The Green Light Law, signed by Democratic Gov. Andrew Cuomo earlier this year, allows anyone to apply for a driver’s license regardless of immigration status and does not require a Social Security number.

Illegal immigrants can use a combination of documents that include a valid passport from a foreign country and a valid foreign driver’s license, as long as it has been expired for less than two years.

“After waiting 18 years to have their right to drive restored, thanks to our legislature, New York can now officially join 12 other states in making driver’s licenses legally available to all residents,” New York Immigration Coalition Executive Director Steve Choi said in a statement this week, arguing that it will make roads safer and the economy stronger.

County clerks in New York have concerns and are sounding an alarm.

CBS News in Albany reports:

County clerks concerned by loopholes in Green Light law.

Undocumented immigrants now have the green light to get a driver’s license in New York…but several county clerks in the Capital Region are concerned.

Saratoga County Clerk Craig Hayner said, “We found that everything we were concerned about as far as fraud and all sorts of other things are in that bill, in that regulation and we’re very concerned.”

Hayner tells CBS6’s Lynsey Smith there are a few loopholes in the Green Light Law.

Loopholes, such as a person coming in to get their license and not having to provide their social security number.

“That could lead to criminals coming from other states, coming in and use that as a way to defraud by just simply saying they don’t have a social security number…and that’s a very dangerous loophole,” replied Hayner.

Does anyone believe this is going to make New York safer or that this is really about driving?

Delusional Democrats

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