Starbucks' brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump's executive order intended to prevent refugees from entering the US.
The coffee giant's consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.
The perception tracker measures if respondents have "heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative." In Starbucks' case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company's plans to give refugees jobs.
"We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question," CEO Howard Schultz wrote in a letter to Starbucks employees about the plan.
YouGov says that there's reason to believe backlash will impact the chain's bottom line. Two days before Starbucks' announcement, 30% of consumers said they'd consider buying from Starbucks the next time they were craving coffee, the highest proportion in nearly a year. Now, the percentage is down to 24%, according to YouGov.
Good going America Patriots And Tea Party, I'm just surprised that their still any of them still open with all their Anti-Gun ,Anti -Cop, Anti Free speech and their Pro- Black lives Crap and Pro-Soros !! .
I told you, I was not going to go there any more?
Schultz is a refugee from real values. He is a bigot who pretends he is against bigotry of the wandering violent.
Have my morning coffee as I sit before my computer, with my dog beside me, drinking my cup of "Joe." I made it myself and didn't cost me $5 either.
Their You go Keith that's what i like to and throw some in a to go cup and your good to go . As well as you are that much richer and i haven't backed any of these Anti American and Pro NWO Jerks !! and that just about covers most of the big fast food chains .
Thank You Dear Lady !
I've discovered that McDonald's "McCafe" offers equally good or better alternatives to Starbucks, at half the price, easier access and without the smugness of the "baristas", or the thought of further enriching the
Their coffee epitomizes Libs.
Over priced, poor, non-genuine taste, mostly false advertising, hype and so called "marketing" built this Company. Yes, we were sold a "bill of goods". The CEO's horrible attitude shows his lack of concern for his own people, who will soon be out of a job.
May they fail, and soon.
NEVER STARBUCKS !
There has been layoffs at 3 starbucks around this area of California all long time employees and most of them legal Mexican-American citizens in favor of illegal aliens most from centeral America and middle eastern countries.
The INS will soon be getting their coffee at those starbucks and asking questions of those middle easterner and it wont be about the coffee served at starbucks ! Where is your green card ? And NO ! We don't want to see your California drivers license given out to illegals by the state of California ! That California drivers license only proves you are here ILLEGALLY ! And NO ! we don't want to see your voter registration cards given out with those California drivers licenses it just proves the state of California is going against US Constitutional law and giving out voter cards to non-US citizens !
That is good, But I think they are being re- imbursed from the left for their Loss.
This is the THIRD time they have gone against their customers.
I stay clear of them. There are other places to get your desserts and coffee.