Starbucks' brand perception has plummeted since it announced plan to hire refugees

Image result for starbucks overpriced and overrated memeStarbucks' brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump's executive order intended to prevent refugees from entering the US. 

The coffee giant's consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.

The perception tracker measures if respondents have "heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative." In Starbucks' case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company's plans to give refugees jobs. 

"We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question," CEO Howard Schultz wrote in a letter to Starbucks employees about the plan.

YouGov says that there's reason to believe backlash will impact the chain's bottom line. Two days before Starbucks' announcement, 30% of consumers said they'd consider buying from Starbucks the next time they were craving coffee, the highest proportion in nearly a year. Now, the percentage is down to 24%, according to YouGov. 

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Maybe it's their miserable employees.........


ANOTHER OVER RATED  'ACTRESS' ?.........................

Aren't most of them?

Liberals will probably still go there even after lattes blow up in the faces from bombs planted in the bottom of the cup.

i saw this one coming....what a terrible CEO....there is a big price to pay for stabbing your country in the back 

Hope their stock becomes a "penny stock".

That much? 


It's stock price took a hit in Jan, but has gone back up since then. Maybe lower brand perception doesn't equate to less business.

Step 1:  public perception falls though the floor.  Step 2:  Their revenues follow.

Starbucks is truly the symbol of Millennial conspicuous consumption.  Starbucks cloud of superiority was just that, a cloud.  Millennials, with no money of their own, rushed to buy Starbucks overpriced goods in an attempt to demonstrate their own superiority.  

Starbucks in now paying the price is now being so ARROGANT!  

Personally.... anyone foolish enough to buy anything from Star Bucks should understand that this company is a politically active organization that is HARD LEFT...  this isn't the first statement by Star Buck's executives that rubs America's heritage the wrong way. Besides who wants to pay 5 bucks or more for a regular coffee... only to drink it standing up...

If  paying for high priced mud is your thing Star Bucks is the place to go ! Personally I'd rather drink a cup of coffee ! 




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New York's Green Light Law - Allows Illegal Aliens To Get Driver’s Licenses

New York passed a law to allow illegal immigrants to obtain driver’s licenses earlier this year but it was held up by challenges.

Now it is set to take effect this week.

In typical leftist fashion, supporters claim this is going to somehow make New York’s roads safer for everyone.

Could it really be about voting?

FOX News reports:

Illegal immigrants to be able to get driver’s licenses in NY after legal challenge fails.

Illegal immigrants in New York will able to obtain driver’s licenses starting next week after a last-minute legal challenge was dismissed — making it the 13th state to allow the practice, but one that critics say is unconstitutional.

The Green Light Law, signed by Democratic Gov. Andrew Cuomo earlier this year, allows anyone to apply for a driver’s license regardless of immigration status and does not require a Social Security number.

Illegal immigrants can use a combination of documents that include a valid passport from a foreign country and a valid foreign driver’s license, as long as it has been expired for less than two years.

“After waiting 18 years to have their right to drive restored, thanks to our legislature, New York can now officially join 12 other states in making driver’s licenses legally available to all residents,” New York Immigration Coalition Executive Director Steve Choi said in a statement this week, arguing that it will make roads safer and the economy stronger.

County clerks in New York have concerns and are sounding an alarm.

CBS News in Albany reports:

County clerks concerned by loopholes in Green Light law.

Undocumented immigrants now have the green light to get a driver’s license in New York…but several county clerks in the Capital Region are concerned.

Saratoga County Clerk Craig Hayner said, “We found that everything we were concerned about as far as fraud and all sorts of other things are in that bill, in that regulation and we’re very concerned.”

Hayner tells CBS6’s Lynsey Smith there are a few loopholes in the Green Light Law.

Loopholes, such as a person coming in to get their license and not having to provide their social security number.

“That could lead to criminals coming from other states, coming in and use that as a way to defraud by just simply saying they don’t have a social security number…and that’s a very dangerous loophole,” replied Hayner.

Does anyone believe this is going to make New York safer or that this is really about driving?

Delusional Democrats

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